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Google Adsense can be a powerful tool to increase your revenue on your blog or website. Google Adsense is an automatic tool for contextual advertising. In a nutshell, it reads the content of your website and displays relevant ads from their ad network.  Advertisers pay money in the Google Adwords program, which then displays in the Adsense widgets members display on their blogs or websites.

You, as a member of Adsense, make money when somebody clicks on an ad from the ads you display.  The money is charged to the advertiser, the person with a product or service to sell that takes part in the Google Adwords program. For each click, you get some of the money the Adwords advertiser pays, and Google also takes their cut.

The amount of money paid out depends on the ad. Some are worth more than others. I’ve had clicks worth a couple of pennies, and some worth several dollars. I hear certain ones, like real estate, can be worth $20, $30 or even $40 a click.

Adsense Do’s

• Do read through the adsense Terms and Conditions – they monitor very thoroughly and if you break them, they’ll ban you quickly. Luckily they are good at warning you first. The rules are reasonable though, so do obey them.
• Even though Google provides a number of ad sizes, try to use the sizes they recommend. These ad sizes display the most and best ads worth the most money, so using them will help you maximize your profits.
• Put the ads in a visible place. Make sure at least one ad can be seen above the fold, or in a place where the visitor doesn’t have to scroll down.
• Put more than one ad in per page.

Adsense Don’ts

• Do NOT click on the ads yourself, or get all of your friends to click on them. Not only is this ‘stealing’ the money of hardworking advertisers, google does monitor that and will ban you.
• Make sure you do not exceed the number of ads per page Google mentions in their terms and conditions. This also can get you banned.
• Don’t make your website one big ad – this is counter productive. If the reader can’t see the content easily, they won’t come back OR click on the ads.  Content needs to come first if you ever expect to make money.
• Don’t sign up for as many contextual ads as you can. This goes with the point above, don’t make your site one big ad.  You CAN mix and match as long as you’re in compliance with the terms and conditions, but be tasteful about it.

If you properly apply Google Adsense ads, you can earn some decent revenue from your blog and website. Then just work on the traffic. Remember, if you get 10 clicks for every 100 page views, that means 100 clicks for every thousand, 1000 clicks for every ten thousand page views and so on. So go out and get some good traffic and enjoy the income!